CEO Carmen Phoenix & Founder NOX
HISTORY OF THE BAD CANDY MODEL AGENCY
As seen on the television broadcasting network, RTÉ 2, the Bad Candy Model Agency is the most prestigious model agency in Ireland, which caters for all events and has worked on productions with the BBC, Sky1, RTE, TV3, TG4, etc.. supplying Commercial Models, Promo Models, Fashion Models, Fitness Models, Glamour Models and Alternative models, while discovering and developing the careers of many others across Ireland to date. The Agency was originally founded in 2010, by Irish philanthropist Gerald Hodge A.K.A NOX, who has always sought to fortify the community by creating platforms that provide more opportunities. The Bad Candy Model Agency is an extension of the Bad Candy Brand, which today has become a household name, branching out into other sectors, such as: Bad Candy Photography, The Bad Candy Boot Camp, The Bad Candy Academy, The Bad Candy Boutique, The Bad Candy Blog and Bad Candy TV. The Bad Candy Model Agency was established to represent, educate and increase the level of talented individuals who seek a higher notoriety in modelling, while helping them to expand their portfolios and establish themselves as public figures.
In 2010, Gerald signed a model by the name of Carmen Phoenix. Carmen, at the time, was an already qualified makeup artist, who had quickly advanced to become the head beauty consultant and hair stylist at Bad Candy Photography. Now that Carmen had become a model, along with being a beauty consultant / hair stylist, it gave her the unique opportunity of standing both in front and behind the camera. Participating in countless photo shoots, she rapidly gained experience, increased her professional portfolio and gained vast insight & knowledge of the modelling industry. Then in 2013, Gerald landed her a once in a lifetime modelling contract to become the first ever face of Miss Palm View. This saw Carmen travel to some of the most remote and exotic destinations around the world, such as St.Lucia, Cape Verde, Miami, The Dominican Republic and Marbella as she represented the prestigious pageant. Upon her return to Ireland, Carmen was asked to stay on as the first female judge for the Miss Palm View Annual Pageant. Pleased with Carmen’s accomplishments and her success at the age of 22, Gerald promoted her to the position of CEO at the Bad Candy Model Agency, that same year, she went on to make her television debut on RTÉ’s hit documentary, “Maia Dunphy’s What Women Want”.