CEO Carmen Phoenix & Founder NOX a.k.a Gerald Hodge
HISTORY OF THE BAD CANDY MODEL AGENCY
The Bad Candy Model Agency is an Irish model agency that was established in 2010 by Irish philanthropist and entrepreneur Gerald Hodge A.K.A NOX, who has always sought to fortify the community by creating platforms that provide more opportunities for people. The agency was created to represent, educate and increase the level of talented individuals who seek a higher notoriety in modelling, while helping them to expand their portfolios and establish themselves as public figures. Today, the Bad Candy Model Agency has become the 5th most popular model agency in the world on Facebook & the most prestigious model agency in the whole of Ireland.
The Bad Candy Model Agency offers an exclusive range of exotic super cars, luxurious limousines, VIP jets, planes, helicopters, lavish properties, both nationwide and internationally, for bookings, along with a wide variety of commercial, promo, fashion, glamour, alternative and fitness models. We also work alongside numerous television and film productions providing iconic prop vehicles and models for lead roles, movie extras, etc… We provide flexible promotional packages and creative advertisement solutions to cater for all events.
As active philanthropists, we use our movie vehicles to help support different charitable causes, purposes and events to raise awareness and help fund raise for various causes all over Ireland. We focus heavily on boot camps and youth / community workshops while discovering and developing the careers of many others across Ireland to date.
From 2010 to 2014 the Bad Candy brand grew in popularity due to numerous television appearances, fashion shows, ad campaigns, brand endorsements and today has become a household name, with a large following / fan base of nearly 200,000 followers and a great reputation that can be seen on social media in the form of 1,600 5 star reviews from people all over Ireland.
In 2015, the founder of the Bad Candy Model Agency acquired ownership of the Marbella Model Agency, along with all trademarks and copyright, turning it into a sister agency. Within the first month of it’s relaunch, 46 new brands/clients from around the world chose the Marbella Model Agency for promotions, fashion shows and much much more. All pre-existing clientele stayed loyal to the name and had welcomed the revamp of the Marbella Model Agency, under the banner of the Bad Candy brand.
In 2016, the Bad Candy Model Agency transformed from a national model agency into an international model agency, due to the high volume of international model applications received on a daily basis.
In 2017, due to it’s notoriety, the Bad Candy Model Agency was invited to become a registered member of the I.M.A aka the International Model Association, to collaborate with other major international model management agencies around the world, by offering models the opportunity to receive dual/multi representation, by applying to not only one agency, but multiple affiliate agencies at the same time. Today, the Bad Candy Model Agency stands as the official representative of the Hollywood Model Agency, Paris Model Agency, UK Model Agency, New York Model Agency, Milan Model Agency and many more and holds the exclusive right, within Ireland, to directly scout, sign and process models/talent on their behalf.